THE FUTURE OF TV IS NOW

We Are Ready...Are You?

Why is Over-the-Top and Connected Television so Important?


Over 60% of U.S. homes have Connected TV devices to stream content

Over-the-Top streaming accounts for the majority of scripted TV consumption among 18-34 yr olds

More than two-thirds of OTT viewing happens on a Connected TV

TRU OPTIK NEWS AND EVENTS

BUSINESS INSIDER

C Space Studio Interview at CES 2017 with Tru Optik CEO – Andre Swanston. Discussing OTT TV, marketing to millennials, and the future of content monetization

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INFRONTS 2017

Tru Optik welcomes leading agencies, brands, technology providers and publishers in NYC to discuss advancements in targeting, measurement, and attribution across Connected TV and OTT

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CES 2017 HIGHLIGHTS

A behind the scene look at some of the meetings, events, press, interviews and exploits of the Tru Optik team at CES 2017

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The OTT Marketing Cloud powered by Tru Optik is an integrated data management, campaign activation, audience measurement, and marketing attribution platform designed to empower media companies, publishers, and advertisers with the ability to better monetize audiences and engage their target consumers across OTT and Connected TV.

DMP

The first cookie-less, SDK free data management platform built for OTT and CTV

OTT DATA MARKETPLACE

Access to branded segments from a broad range of leading behavioral, demographic, and purchase data partners

ANALYTICS

Sync viewing across desktop, mobile, and CTV devices at the household level for unmatched understanding of OTT viewing behavior

ACTIVATION

An integrated demand side platform (DSP) connected to private marketplace and open exchange OTT/CTV inventory

CAV

(Cross-Screen Audience Validation) Verify reach, frequency and in target audience exposure across OTT/CTV campaigns

ATTRIBUTION

Draw a straight line of OTT ad exposure to both online and offline sales and conversions