Tru Optik is the closest thing we could possibly have to a magic bullet in terms of data for television.
Tru Optik is at the forefront of empowering media companies and brands to harness the power of CTV. By partnering with Experian they are adding a trusted and reliable source of audience and consumer data to enhance their measurement and segmentation ability.
Working with Tru Optik, we are able to identify focused content groupings based on their appeal to a certain segment of consumers. We thought Tru Optik would be the ideal partner, as the sheer size of Tru Optik’s database allows our media clients to market their content directly to consumers in those segments at scale all over the globe.
... media companies that sell IP to services like Netflix would seem to have a keen interest in kicking the tires on the Tru Optik data.