Why should the Gaming Industry work with Tru Optik?
Video games are the highest revenue-generating sector of the entertainment industry. Across PC, mobile, and console games, there is a tremendous amount of opportunity for producers, distributors and retailers to increase revenue by better understanding and predicting consumer demand for content.
However, there is still a lack of comprehensive audience and consumer intelligence solutions attuned to the gaming industry.
Tru Optik is unmatched in its ability to analyze global scale open network gaming interests and behaviors. Tru Optik can then segment gamers across interest behavioral metrics for the gaming Industry and uncover their cross-media affinities to deepen the industry’s understanding of their audience.