Level Up on your audience monetization

Why should the Gaming Industry work with Tru Optik?

Video games are the highest revenue-generating sector of the entertainment industry. Across PC, mobile, and console games, there is a tremendous amount of opportunity for producers, distributors and retailers to increase revenue by better understanding and predicting consumer demand for content.

However, there is still a lack of comprehensive audience and consumer intelligence solutions attuned to the gaming industry.

Tru Optik is unmatched in its ability to analyze global scale open network gaming interests and behaviors. Tru Optik can then segment gamers across interest behavioral metrics for the gaming Industry and uncover their cross-media affinities to deepen the industry’s understanding of their audience.

Our Solutions

Audience Acquisition

Build, launch and track programmatic campaigns using Tru Optik’s custom audience segments across OTT, desktop and mobile platforms. Generate awareness, build pre-release buzz, to drive engagement and generate impactful gaming revenues

Content-based and Lookalike Retargeting

Onboard your first-party audience data to enable retargeting of first-party and off-network gaming audiences of your content or similar games to reach the audiences most likely to engage with your gaming content across OTT, desktop and mobile platforms

Content Licensing Strategy

Tru Optik’s global digital media consumption data can be used to understand the value of any content that you or your competitor studios may create or license. Determine the value of your game based on geography, device, demographics and other cross-media affinities. Understand which audiences your competitors are engaging with based on their content

Custom Talent and Competitor Analysis

Use Tru Optik’s custom analytics to improve scheduling, promotion and distribution strategies for specific titles. Gaming studios can better understand which of their titles can be leveraged for endorsements, non-gaming projects (like films, merchandise, etc.) and other promotional opportunities

Learn how our comprehensive audience intelligence solutions can help you boost your bottom line