Get viewers to the box office;
win fans on their home screen

Why should Film Studios work with Tru Optik?

Tru Optik analyzes more real-time global movie engagement on open OTT networks and cross-analyzes it against first and third-party data to offer the film industry an unmatched ability to identify, understand, and target audiences for theatrical releases and downstream monetization.

Film studios can also better understand the value of their content for licensing and optimize distribution in secondary markets.

Our Solutions

Audience Acquisition

Build, launch and track programmatic campaigns via custom audience segments to generate awareness, build pre-release buzz, to drive engagement and generate impactful box-office and streaming revenues across OTT, desktop and mobile platforms

Content-based and Lookalike Retargeting

Onboard your first-party audience data to enable retargeting of first-party and off-platform viewers of your content or viewers of similar films to reach the audiences most likely to engage with your content across OTT, desktop and mobile platforms

Audience Measurement

Use Tru Optik’s analytics to better understand how your audience is engaging with your content both domestically and internationally. Improve scheduling, promotion, licensing and distribution strategies for specific titles

Custom Reporting for Content Analysis

Understand the value of any content that you or your competitor studios may create or license. Determine the value of your film, based on geography, device, demographics and other cross-media affinities. Unlock brand placement and sponsorship opportunities

Learn how our comprehensive audience intelligence solutions can help you boost your bottom line