Grow your audience, boost retention,
and fully monetize ad inventory

Why should OTT Publishers work with Tru Optik?

OTT is the future of TV, with clear advantages for media companies, consumers, and marketers, but it’s not without challenges. OTT providers struggle to reach high-potential viewers, while cumbersome audience-measurement tools and legacy targeting techniques inhibit OTT’s promise of one-to-one targeting and direct attribution.

Tru Optik tackles these challenges head on with innovative solutions Built for OTT

Our Solutions

Audience Acquisition

Turbocharge your audience acquisition efforts with precise, at-scale entertainment-based segments tailored to your offering. Entertainment DMP? Yeah, we got that!

Subscriber Retention/Viewer Engagement

Understand broad content trends and identify off-platform titles that appeal to key customer segments to develop a winning content strategy that keeps your audience coming back

Inventory Monetization

The first Data Management Platform (DMP) built for OTT, featuring easy-install tracking (no SDK’s), robust segmentation capabilities, and seamless cross-device targeting & attribution

Learn how our comprehensive audience intelligence solutions can help you boost your bottom line