DMP
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Make Data Actionable

Tru Optik Activation enables consistent audience targeting and coordinated media buying across all OTT screens, including CTV.

The OTT Marketing Cloud leverages an integrated demand side platform (DSP) connected to leading private marketplaces and open exchanges, providing access to a wide range of OTT/CTV inventory.

Cross-Screen Reach

Tru Optik’s advanced Household Graph capability reliably syncs devices to viewers, enabling coordinated messaging and frequency capping at the consumer/household level (vs. device level). The result is efficient, high-reach OTT campaigns that replace over-saturation with logically sequenced messaging that boosts effectiveness.

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TV Retargeting

Tru Optik Activation enables marketers and publishers to confidently take advantage of CTV’s potential as a retargeting medium, using the most influential screen in the household to follow up with consumers whose desktop or mobile behavior demonstrate interest in the advertised brand.

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How We Can Target Your Audience

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For custom segment campaigns, including the ability to leverage your first party data and other data sources to create a custom campaign with hyper-focused segments, please get in touch with one of our Audience Engineers.

Contact us to schedule a demo or discuss a test campaign