Tru Optik is the Engine that Drives OTT and Connected TV Advertising
- 70 Million US OTT households identified in Tru Optik Household GraphTM – The only household graph built for OTT and Connected TV advertising
- Over 10,000 audience segments from 100+ leading branded data partners in our OTT Data Marketplace
- Online and Offline attribution across over 250 OTT apps and publishers on all Smart TV, Connected Device and Gaming Consoles
- The only SDK-less Data Management and Measurement integration across OTT
- Deterministic behavioral data across over 300 Million OTT homes globally
Recent Announcements
LEARN MORE
LEARN MORE OTT (over-the-top) and Connected TV have emerged as the fastest growing advertising medium, combining digital target precision with the premium high-engagement content of television
WATCH VIDEO Tru Optik welcomes leading agencies, brands, technology providers and publishers in NYC to discuss advancements in targeting, measurement, and attribution across Connected TV and OTT
WATCH VIDEO A behind the scene look at some of the meetings, events, press, interviews and exploits of the Tru Optik team at CES 2017
The OTT Marketing Cloud powered by Tru Optik is an integrated data management, campaign activation, audience measurement, and marketing attribution platform designed to empower media companies, publishers, and advertisers with the ability to better monetize audiences and engage their target consumers across OTT and Connected TV.
LEARN MORE Utilize Tru Optik’s integrated Demand Side Platform (DSP) or leverage one of our activation partners for OTT and CTV targeting
LEARN MORE Access branded segments from a broad range of leading 1st and 3rd party interest, behavioral, and demographic partners
LEARN MORE Sync OTT viewing across desktop, mobile, and CTV devices at the household level for unmatched OTT behavioral insights
LEARN MORE Cross-Screen Audience Validation (CAV) enables census-level measurement and audience validation for OTT and CTVmarketing campaigns
What Industry Leaders Are Saying
“Tru Optik’s unique ability to profile and segment consumers across OTT is a natural fit with Videology’s mission of helping advertisers drive results across all of their video advertising channels.”
Scott Ferber
Founder and CEO, Videology
“Our partnership with Tru Optik delivers an entirely new level of reach and accuracy for marketers that want to take full advantage of OTT’s targeting and measurement capabilities.”
Brian Slitt
Chief Revenue Officer, NinthDecimal
"By working with Tru Optik to help publishers and advertisers across OTT we are able to ensure high quality data is actionable across CTV with the utmost respect to consumer privacy.”
Kevin Dean
President and General Manager of Targeting at Experian Marketing Services
"By partnering with Tru Optik, brands will be able to accurately reach their consumers and prospects with personalized ads across OTT screens, including Connected TV."
Steven Wolfe Pereira
Chief Marketing and Communications Officer at Neustar
“Our collaboration with Tru Optik offers our mutual clients a more comprehensive, data-driven solution for advertising on OTT platforms.”
Dan Hess
Executive Vice President of Products at comScore
