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Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising
NEWS
Tru Optik and SpotX Partnership Utilizes Advanced Data Targeting to Help Top Food Brand Engage Audience through CTV
Data Marketplace is the definitive destination to buy and sell third-party data that powers connected media targeting, activation and measurement. For the first-time, brands and agencies will now have direct and self-service access and do not need to rely on ad tech platforms to access data. And, unlike other solutions, the Data Marketplace makes data actionable in hours, not days or weeks.
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Dramatically improve the reach and accuracy of data-driven streaming media buys. Activate consistent audience buys direct to Publishers or across your preferred ad tech platforms.
Have your own identity stack? Configure it for cross-device OTT and streaming media targeting by resolving the industry’s most relied upon Household Graph.
Operationalize your first-party consumer data for advanced media targeting with unmatched accuracy, scale and privacy compliance.
Combine your consumer insight with third-party data to reach custom audiences both directly and programmatically.
Measure and validate your OTT campaign delivery to understand in target de-duped reach and frequency with unprecedented transparency and speed.
Optimize inventory yield by enabling privacy-compliant data-driven transactions across your OTT, streaming audio or gaming inventory.
Enhance your existing tech stacks and vendor relationship across targeting, measurement, attribution and more.
Safely activate more of your data in more ways across Connected TV, streaming audio and video Games.
Monetize audience data at unmatched scale across leading programmatic platforms, media agencies, publishers and measurement providers.
Drive more targeted impressions across OTT and all streaming or connected media by connecting to Tru Optik’s Data Marketplace.
Enhance your in-house identity solution by resolving to the largest Household Graph.
Join our Destination Partner Network to allow leading brands and agencies to onboard their first-party and custom audience segments for activation.
Get the most from your media budget by targeting specific voter groups on a local, state or national level according to party affiliation, past voting behavior and issue orientation across Connected TV, smart speakers, gaming consoles, mobile devices and other connected advanced media.
Tru Optik powers targeted advertising across the streaming media ecosystem. Each of our solutions is powered by our patented Household Graph of more than 80 million homes. The result is a portfolio that enables the world’s leading brands, agencies, media companies and platforms to identify, engage and measure audiences across OTT, streaming audio and cloud-based gaming with unmatched scale, accuracy and privacy compliance.
Unlock the Value of Data across Streaming Media
Data is the fuel that drives streaming media advertising. Tru Optik’s Data Marketplace is the definitive destination to buy and sell third-party data that powers connected media targeting, activation and measurement.
Cross-Screen Audience Validation (CAV)
Accurately de-dupe OTT campaign impressions at the household, publisher and device level with real-time reach and frequency reporting. Validate in target delivery against advanced audiences with CAV InTarget. CAV is FREE for new clients. https://truoptik.com/cavfree.
Privacy.TV enables companies to provide consumer opt-out functionality across over 80 million connected households and hundreds of millions of associated devices. Better facilitate OTT compliance with the California Consumer Privacy Act (CCPA).
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Maximize political advertising efficiency and scale by reaching voters across ad-supported OTT and streaming audio. Target based on voting history, party affiliation, issue orientation and more by choosing from hundreds of segments from leading political data providers. Match geographic buys precisely to election districts.
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Tru Optik is purpose-built for streaming media. Learn more about how we are different and why that makes all the difference!
Learn MoreWinning the Connected Media Revolution presentation at IAB 2020 NewFronts.
Streaming Media is Purpose Built for Political Campaigns