ott & connected tv
Advertising Guide 2019
ott & connected tv
Advertising Guide 2019
The Tru Optik Marketing Cloud is an integrated data management, campaign validation and marketing attribution platform designed to empower media companies, publishers, and advertisers with the ability to monetize and engage their target audiences across OTT and Connected TV in a privacy compliant manner.
WHAT INDUSTRY
LEADERS ARE SAYING
"Our partnership with Tru Optik has enabled XUMO to provide more value to advertisers to reach thousands of different consumer segments, as well as measure and validate audiences accurately in real time. As the destination for free live and on-demand streaming entertainment, it only makes sense that we would leverage a DMP built specifically for OTT and Connected TV.”
Colin Petrie-Norris
Chief Executive Officer, XUMO
"As a result of this alliance, our entire viewable inventory has increased in value and effectiveness at reaching specific audiences”
Rich Calacci
Chief Revenue Officer - Pluto TV
"Tru Optik is emerging as one of the defacto standards for audience segmentation and validation across CTV”
Jeremy Straight
SVP, Strategic Partnerships - SpotX
"We are pleased to be integrated with Tru Optik, and to expose their audiences in Tap for the benefit of our streaming and podcast publishers, as well as their advertisers.”
John Rosso
President, Market Development - Triton Digital
“At Alliant we take consumer data privacy very seriously. OptOut.TV (powered by Tru Optik) provides us with a mechanism to assure we can meet the needs of consumers who do not want data to be used to target them across CTV/OTT”
Donna Hamilton
SVP of Product and Partnerships, Alliant Cooperative Solutions
"With billions of connected TV requests across our supply side publisher network, it’s critically important we have a partner like Tru Optik to ensure the right advertisers connect with the correct, validated audience segments,"
Frank Sinton
Founder, Beachfront
“By partnering with Tru Optik, our Connected TV inventory can be enriched with data in powerful new ways,”
Tyler Fitch
Vice President of Programmatic Partnerships at TubiTV
“Tru Optik is a well-respected and legitimate data source that is accepted at the buyer level. We believe in getting a legitimate ROI for our advertising clients, and we want to find the right audience for the advertiser and not just serve up impressions.”
Rob Weisbord
CRO Sinclair Broadcast Group
"By working with Tru Optik to help publishers and advertisers across OTT we are able to ensure high quality data is actionable across CTV with the utmost respect to consumer privacy.”
Kevin Dean
President and General Manager of Targeting at Experian Marketing Services
"Our Collaboration with Tru Optik offers our mutual clients a more comprehensive, data-driven solution for advertising on OTT platforms."
Dan Hess
Executive Vice President of Products at comScore
Press Release
Ad-tech execs are betting big on OTT but worry that ad fraud and measurement challenges will hold back advertisers
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