Tru Optik Has Officially
Been Acquired by TransUnion

Together, TransUnion and Tru Optik will address unmet needs with a focus on streaming media as part of an
omni-channel identity strategy.

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IDENTITY RESOLUTION FOR THE CONNECTED REVOLUTION

We maximize value for stakeholders across the OTT and streaming media advertising ecosystem by enabling data-driven audience targeting, measurement and attribution at massive scale with unmatched accuracy and privacy compliance.​

Data Marketplace is the definitive destination to buy and sell third-party data that powers connected media targeting, activation and measurement. For the first-time, brands and agencies will now have direct and self-service access and do not need to rely on ad tech platforms to access data. And, unlike other solutions, the Data Marketplace makes data actionable in hours, not days or weeks.

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STREAMING MEDIA ADVERTISING GUIDE 2020

Tru Optik's 2020 Streaming Media Advertising Guide is intended to help marketers, media companies, data providers and tech leaders break through the noise and misinformation that accompany major shifts in media and technology.
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WHO WE SERVE

AGENCIES
BRANDS
MEDIA COMPANIES/PUBLISHERS
DATA PROVIDERS
ADTECH PLATFORMS
POLITICAL ADVERTISERS

WHAT WE DO

Tru Optik powers targeted advertising across the streaming media ecosystem. Each of our solutions is powered by our patented Household Graph of more than 80 million homes. The result is a portfolio that enables the world’s leading brands, agencies, media companies and platforms to identify, engage and measure audiences across OTT, streaming audio and cloud-based gaming with unmatched scale, accuracy and privacy compliance.  ​

SOLUTIONS

Unlock the Value of Data across Streaming Media
‍Data is the fuel that drives streaming media advertising. Tru Optik’s Data Marketplace is the definitive destination to buy and sell third-party data that powers connected media targeting, activation and measurement.​

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Cross-Screen Audience Validation (CAV)
Accurately de-dupe OTT campaign impressions at the household, publisher and device level with real-time reach and frequency reporting. ​Validate in target delivery against advanced audiences with CAV InTarget.  ​CAV is FREE for new clients. https://truoptik.com/cavfree. ​

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Privacy.TV enables companies to provide consumer opt-out functionality across over 80 million connected households and hundreds of millions of associated devices. Better facilitate OTT compliance with the California Consumer Privacy Act (CCPA). ​

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Maximize political advertising efficiency and scale by reaching voters across ad-supported OTT and streaming audio. Target based on voting history, party affiliation, issue orientation and more by choosing from hundreds of segments from leading political data providers. Match geographic buys precisely to election districts. ​

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HOW WE ARE DIFFERENT​

Tru Optik is purpose-built for streaming media. Learn more about how we are different and why that makes all the difference!​

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WHAT INDUSTRY LEADERS ARE SAYING

"Oracle Data Cloud wants to allow our data to help advertisers reach the right consumers across every channel, platform, and device, so we’re delighted to work with Tru Optik to integrate our data across their OTT/CTV platform."

Chris Langel, Vice President, Partnerships

"Our partnership with Tru Optik has enabled XUMO to provide more value to advertisers to reach thousands of different consumer segments, as well as measure and validate audiences accurately in real time. As the destination for free live and on-demand streaming entertainment, it only makes sense that we would leverage a DMP built specifically for OTT and Connected TV."

Colin Petrie-Norris, Chief Executive Officer

"We are pleased to be integrated with Tru Optik, and to expose their audiences in Tap for the benefit of our streaming and podcast publishers, as well as their advertisers."

John Rosso, President Market Development

"Gaming is the most preferred entertainment channel among young audiences today and they are assertive about what messages they interact with and how they receive it within a game. As our strategic partner, Tru Optik can help us further this mission with data enrichment opportunities to strengthen our relationship with partners."

Itamar Benedy, CEO and Co-founder

WHAT'S NEW

NEWS

Together, TransUnion and Tru Optik will address unmet needs with a focus on streaming media as part of an omni-channel identity strategy.
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NEWS

Tru Optik and TargetSmart Expand Audience Targeting Across Connected TV and Streaming Audio
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NEWS

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik.
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NEWS

Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising
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NEWS

Tru Optik and SpotX Partnership Utilizes Advanced Data Targeting to Help Top Food Brand Engage Audience through CTV
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VIDEO

Winning the Connected Media Revolution presentation at IAB 2020 NewFronts.
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BLOG

Streaming Media is Purpose Built for Political Campaigns
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New!

Self-Service Data Marketplace Has Launched to Power Connected TV, Streaming Audio and Gaming Advertising.

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