Leadership

Management

Andre Swanston CEO

Andre Swanston

CEO/CO-FOUNDER

Andre Swanston

CEO/CO-FOUNDER

Andre is a proven leader and entrepreneur with a wide range of experience in marketing, finance, and starting and growing companies. As CEO and co-founder of Tru Optik, he has led the company’s business development, product innovation and go to market strategy. Under Andre’s leadership, Tru Optik has become the preferred over-the-top data and technology partner for many of the world’s largest media companies, brands, and agencies. Before founding Tru Optik, Andre served as a Vice President of Investments at JP Morgan Chase and also led the Media and Entertainment division at a boutique investment bank in New York City. Prior to that, he owned one of the region’s largest night clubs and special event production companies working with many of the largest millennial-facing brands and entertainers in the world. Andre holds a bachelor’s degree in Economics from the University of Connecticut.

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FRANS VERMEULEN

COO

FRANS VERMEULEN

COO

Frans has over 20 years of experience in TV, digital, mobile, SaaS sales strategy and corporate development. In his role as COO, Mr. Vermeulen will be responsible for growing Tru Optik’s revenue, commercial enterprise and global expansion. Additionally, Mr. Vermeulen will lead Tru Optik’s business operations and implement a recruitment strategy to expand Tru Optik’s teams domestically and abroad. Most recently, Frans served as the VP of Advanced Strategy and Operations at Comcast where he focused on global advertising strategy, related technologies, partnerships/corporate development and the acquisitions of ThisTechnology, Adazzle, VisibleWorld and StickyAds.tv. Prior to Comcast, Frans served as Senior Vice President of Global Solutions and Corporate Development at FreeWheel leading to the company’s acquisition by Comcast. He also held key management positions at aCerno (acquired Akamai), Cendant, and DoubleClick (acquired by Google). Frans graduated from Boston College with a B.A in Political Science and Marketing and received his MBA from NYU Stern School of Business.

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DAVID WIESENFELD

CHIEF STRATEGIST

DAVID WIESENFELD

CHIEF STRATEGIST

David has over 20 years experience in consulting, strategy development, and product management. Most recently, David built and led the E-Commerce Practice Area at Nielsen, where his team worked with many of world’s largest advertisers and retailers to help them develop winning e-commerce strategies. Prior to Nielsen, David headed the Business Insights function at Ocean Spray Cranberries. David is a graduate of Franklin and Marshall College. In his role as Chief Strategist, David will be responsible for aligning Tru Optik's solution portfolio with marketplace needs by leveraging internal capabilities and identifying external assets that can enhance or complement Tru Optik's ability to help companies measure and monetize digital media.

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Marc S. Hollander

EVP Technology

Marc S. Hollander

EVP Technology

Marc S. Hollander began his career leading technology development at MovieFone through its successful IPO and ultimate acquisition by Aol. While at Aol, Hollander lead six product development teams spanning the globe responsible for the company’s Streaming Media, Video Advertising and O&O media properties. Upon his departure from Aol, Hollander went on to lead the digital technology division at Rodale and later was appointed CTO at KickApps, an innovative provider of social media and video technologies for publishers. Hollander lead KickApps’ technology team until its acquisition by Piksel where he lead development of broadcast grade IPTV software solutions for the Telecom and MVPD industries. As EVP of Engineering at Tru Optik, Hollander manages the day-to-day software development and network operations for the business.

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JONATHAN BOKOR

CHIEF PRIVACY AND BUSINESS AFFAIRS OFFICER

JONATHAN BOKOR

CHIEF PRIVACY AND BUSINESS AFFAIRS OFFICER

Jonathan has over 20 years’ experience in the entertainment, media, and Internet industries. Jonathan is an early adopter and advocate of CTV advertising. Most recently, Jonathan was SVP, Director of Precision Video at Publicis Media, leading the Precision Video Center of Excellence, which provides consultative expertise to Publicis Media’s constituent media agencies across Addressable TV, Data-Driven Linear TV, and OTT/Connected TV. In his position, Jonathan will be responsible for Tru Optik's privacy compliance and enterprise business negotiations and will lead Tru Optik's OptOut.TV solution, enabling consumers to manage their participation in targeted OTT advertising campaigns. Jonathan holds a B.A. in Economics from the University of Michigan and a J.D. from the University of Pennsylvania. Jonathan began his career at Debevoise & Plimpton, a New York law firm, and held legal roles at Qwest Communications and NBC Universal.

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RICHARD KOSINSKI

EXECUTIVE VICE PRESIDENT, SALES

RICHARD KOSINSKI

EXECUTIVE VICE PRESIDENT, SALES

Richard comes to Tru Optik with over 20 years of experience in both sales and business development roles in digital media and ad tech across all platforms including video, data, and mobile. In his position, Richard will be responsible for growing Tru Optik’s revenue, partnerships, and global expansion. Richard was President & Chief Revenue Officer for Receptiv, an early stage in-app mobile video company acquired by Verve in 2018. He built their formalized programmatic sales channel and expanded reach to Ad Age 100 brands and global agencies. Previously, Richard served as the Managing Director of Blue Ocean Partnership, LLC and President, US of Unruly, a video technology company acquired by News Corp in 2015. Richard has held key management positions at Quantcast, Westwood One, Dow Jones and Yahoo!. As Yahoo!’s first Vice President of Political Advertising, he co-founded the unit in 2007, and is considered a pioneer in online political advertising.

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Michelle Swanston

SVP of Operations
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DIANE RINALDO

VP AGENCY AND MARKETER DEVELOPMENT
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Debbie Ernst

VP of Marketing
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Ricky Gorham

VP of Finance

BOARD OF DIRECTORS

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ALEX BLUM

Executive Chairman

ALEX BLUM

Executive Chairman

Alex is an Investor and Advisor to technology companies across numerous high growth sectors. He has guided several start ups to successful public offerings and acquisitions. Previously the CEO of KickApps, an Enterprise Social Media SaaS provider, prior to its acquisition by Piksel, a leading Enterprise Multi-Screen OTT Video solution provider. At Piksel, served as COO and in that capacity managed product development, infrastructure services, customer support and brand marketing. While at KickApps, helped incubate Admeld, an innovative ad-tech company, and served as a Board Member until its acquisition by Google for $400M. Prior to joining KickApps, was President and COO of JumpTV, a Multi-Cultural Internet Protocol Television Network through the company’s successful IPO. Also spent nearly eight years at Aol most recently as the Vice President of Product for Aol’s Audience Business. In this role he was responsible for Aol’s product strategy and development across 60 different media oriented consumer products.

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KRISTI MATUS

BOARD MEMBER

KRISTI MATUS

BOARD MEMBER

Kristi is an experienced corporate leader having held both operational and financial roles in large public and private companies that span healthcare, technology and financial services. She currently serves as an Executive Advisor for Thomas H. Lee Partners focusing on the Healthcare IT sector. She previously was the Chief Financial and Administrative officer for athenahealth (ATHN), a company focused on providing technology systems to health care providers. She was also previously responsible for the Government Services business at aetna (AET). Prior to aetna, she served as the CFO of USAA. In addition to Tru Optik she is on the board of axa Equitable Life where she chairs both the Compensation Committee and the Nominating and Governance Committee.

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NICK MACSHANE

BOARD OBSERVER

NICK MACSHANE

BOARD OBSERVER

Nick is the founder and a Senior Managing Director of Progress Partners and a founder of Progress Ventures. He is a proven corporate finance executive with 20 years experience working with early stage companies in business strategy and development. Progress Ventures has a proven track record of investing early in innovative digital media technology companies such as MediaMath, Pixability, Localytics and Integral Ad Science. Prior to founding Progress, Nick served in senior marketing and product development roles at Virtual Access Networks, MyWay.com (CMGi) and Scotia Pharmaceuticals.

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Douglas Roth

BOARD OBSERVER

Douglas Roth

BOARD OBSERVER

Douglas is the Managing Director at Connecticut Innovations and is responsible for sourcing new investment opportunities, evaluating and negotiating investments, and supporting the growth and success of portfolio companies. He has gained extensive experience with early-stage businesses as both an operator and adviser. As a senior consultant at a boutique management consulting firm, Douglas provided strategic advisory services to companies in the software, telecommunications, information technology and medical device industries. He advised investors in early-stage businesses, representing more than $250 million in invested capital. Earlier in his career, Douglas spent more than a decade in the telecommunications industry, primarily focused on international voice, data and IP networks in emerging markets.

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Mark Feldman

Board Observer

Mark Feldman

Board Observer

Mark is a Managing Director at Mithera Capital and brings over 15 years of experience leading partnerships, sales, and corporate development at both Fortune 500 companies and startups. He is passionate about helping technology companies unlock business potential by identifying strategic opportunities and then structuring and executing creative deals that fuel growth. As the VP of Corporate Development and Global Partnerships at Yahoo, Mark recently managed the $4.3B sale of Yahoo’s operating business to Verizon. As part of that transaction, Mark oversaw pre-closing activities and integration planning. Mark started his professional career as a corporate attorney in the New York office of Latham & Watkins.

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Matt Spiegel

Board Observer

Matt Spiegel

Board Observer

At TransUnion, Matt is responsible for the company’s growing suite of digital marketing products and leading TransUnion’s solutions development for the media and advertising industry. Matt’s decades long experience developing and guiding businesses at the intersection of marketing and media with technology and data are a natural fit given TransUnion’s unique data driven capabilities. Matt comes to TransUnion with a history of executive leadership roles within digital marketing and technology organizations. Matt is the founder of Resolution Media, Omnicom’s search marketing agency. In addition to Matt’s work at TransUnion, he informally advises/mentors start-ups and young entrepreneurs, is an advisory board member of The Resurrection Project, and was a Crain’s Chicago Business 40 under 40 honoree in 2014.

ADVISORY BOARD

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MARSHALL COHEN

SPECIAL ADVISOR TO THE BOARD OF DIRECTORS

MARSHALL COHEN

SPECIAL ADVISOR TO THE BOARD OF DIRECTORS

Marshall is a media industry pioneer. He was instrumental in the launch of numerous American cable networks including ESPN 2, ESPNews, TV Land, and The Food Network. He currently runs Marshall Cohen Associates, a consulting and marketing research firm, and is a member of the Pilot Group, a New York-based private equity firm. Most recently Marshall served as Executive Vice President, Corporate Research at Univision Communications. He has previously served on the Board of Directors of the Electronic Media Ratings Council, The Advertising Research Foundation (ARF), the Board of Governors of the National Academy of Cable Programming, the Board of Directors (as Chairman) of the Cable Television Administration and Marketing Society (CTAM).

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ERIC BADER

ADVISOR

ERIC BADER

ADVISOR

Eric is a business leader in digital, mobile and social marketing at the Fortune 500 and start-up level. Eric founded and built BrandinHand, one of the original and largest mobile marketing companies, selling the company in 2010. Eric created and monetized the largest Internet streaming event in history – NCAA March Madness on Demand. His efforts helped CSTV Online become a 240-site ad network and go on to be acquired by CBS Corporation. Eric was the Executive Director of Interactive at Ogilvy & Mather and currently serves as the Chief Marketing Officer of Radium One Inc.

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DAVID GWOZDZ

ADVISOR

DAVID GWOZDZ

ADVISOR

Dave Gwozdz has more than 20 years in digital media technology and advertising. Gwozdz was most recently CEO of mobile advertising company, Mojiva, which through his leadership, grew to one of the largest mobile media companies and was eventually acquired by Pubmatic in 2014. Earlier in his career, Gwozdz started one of the first online ad networks which was acquired by, and was the genesis of the DoubleClick media network, where Gwozdz was one of the original employees. DoubleClick was later acquired by Google for $3 Billion. Gwozdz serves as a strategy advisor to several fast growing digital companies

INVESTORS

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