The OTT Marketing Cloud powered by Tru Optik is an integrated data management, campaign activation, audience measurement, and marketing attribution platform designed to empower media companies, publishers, and advertisers with the ability to better monetize audiences and engage their target consumers across OTT and Connected TV.
Access branded segments from a broad range of leading 1st and 3rd party interest, behavioral, and demographic partners Learn More
Utilize Tru Optik’s integrated Demand Side Platform (DSP) or leverage one of our activation partners for OTT and CTV targeting Learn More
Cross-Screen Audience Validation (CAV) enables census-level measurement and audience validation for OTT and CTV marketing campaigns Learn More
“At Alliant we take consumer data privacy very seriously. OptOut.TV (powered by Tru Optik) provides us with a mechanism to assure we can meet the needs of consumers who do not want data to be used to target them across CTV/OTT,”
SVP of Product and Partnerships, Alliant Cooperative Solutions
"With billions of connected TV requests across our supply side publisher network, it’s critically important we have a partner like Tru Optik to ensure the right advertisers connect with the correct, validated audience segments,"
"By extending access to our linear TV viewership data, we will allow for better targeting, campaign management and measurement via Tru Optik’s OTT Marketing Cloud.”
SVP & GM Advanced Media and Advertising TiVo
“By partnering with Tru Optik, our Connected TV inventory can be enriched with data in powerful new ways,”
Vice President of Programmatic Partnerships at TubiTV
“Tru Optik is a well-respected and legitimate data source that is accepted at the buyer level. We believe in getting a legitimate ROI for our advertising clients, and we want to find the right audience for the advertiser and not just serve up impressions.”
CRO Sinclair Broadcast Group
“Our partnership with Tru Optik delivers an entirely new level of reach and accuracy for marketers that want to take full advantage of OTT’s targeting and measurement capabilities.”
Chief Revenue Officer, NinthDecimal
"By working with Tru Optik to help publishers and advertisers across OTT we are able to ensure high quality data is actionable across CTV with the utmost respect to consumer privacy.”
President and General Manager of Targeting at Experian Marketing Services
"Our Collaboration with Tru Optik offers our mutual clients a more comprehensive, data-driven solution for advertising on OTT platforms."
Executive Vice President of Products at comScore