How exactly are audiences in Tru Optik’s Data Marketplace different? ​

• Massive Scale – Audiences in the Data Marketplace are synced to our Household Graph of over 80 million households, representing over 90% of U.S. homes that watch, listen, or play ad-supported content across internet connected devices. That means Data Marketplace segments for streaming are orders of magnitude larger than the same segments in competitive data stores. Whether you measure success in terms of campaign reach, inventory yield or impressions transacted, you’ll go farther when you fill up at the Data Marketplace. ​
• Unparalleled Accuracy – Whether syndicated or custom, each segment in the Data Marketplace is mapped to Tru Optik’s Household Graph, which syncs all types of streaming devices and associated identifiers to the correct anonymized household. Our Household graph does not rely on probabilistic models or convoluted connect-the-dots exercises across disparate data sets. The result: unmatched data-driven targeting power relied upon by the largest brands, agencies, publishers and tech platforms. ​
• Complete Device Coverage – Data Marketplace segments deterministically attach to all connected devices at the household level. That’s a prerequisite for effective frequency capping and accurate measurement of targeted streaming media campaigns. Data-driven streaming media campaigns that don’t cover all connected devices aren’t firing on all cylinders.​
• Privacy Compliant – All Data Marketplace audiences are scrubbed against Privacy.TV opt-out records at both the device and household level and are CCPA compliant.​
• Enhanced Speed – Unlike other solutions, the Data Marketplace makes data actionable in hours, not days or weeks.​

Wherever you sit in the value chain, Tru Optik’s Data Marketplace will turbocharge your streaming media advertising performance.​​