Data Marketplace is the definitive destination to buy and sell third-party data that powers connected media targeting, activation and measurement. For the first-time, brands and agencies will now have direct and self-service access and do not need to rely on ad tech platforms to access data. And, unlike other solutions, the Data Marketplace makes data actionable in hours, not days or weeks.
Maximizing the value of data across the streaming media advertising value chain.
If data is the fuel that drives advanced advertising, Tru Optik’s Data Marketplace is the place to go for high-octane audiences specially formulated to power streaming media and connected device targeting and measurement.
The devices behind the streaming revolution – connected TVs, smart speakers and gaming consoles – are not addressable using legacy digital identifiers like cookies and rarely via device IDs. That means If you rely on a legacy digital data store for streaming media audiences, you’re buying” fuel” that was designed for cookie-based advertising vehicles.
Through some funky chemistry (probabilistically mapping user-level signals to household-level devices) traditional data store audiences can be made to work for streaming media. But your campaigns will sputter and cough and won’t take you as far as your advertising can go.
All data in Tru Optik’s Data Marketplace is refined for optimal performance across Connected TV, Streaming Audio and In-Game advertising. It’s jet fuel for connected media.
Wherever you sit in the value chain, Tru Optik’s Data Marketplace will turbocharge your streaming media advertising performance.
Tru Optik’s Data Marketplace empowers you to monetize more of your data in more ways across the streaming media landscape.
High-Yield Matches
The Data Marketplace resolves to our Household graph consisting of all connected media device types (Connected TV, smart speakers, gaming consoles, etc) across 80 million homes. That means for any campaign executed in a cookie-less environment, much more of your data can be actionable for targeting, measurement or attribution versus other data marketplace.
High-Fidelity Matches
Just as importantly, Tru Optik preserves the integrity of your data because our Household Graph uses a patented method that removes the guesswork typically involved in mapping devices to households. Don’t absorb the blame or risk your reputation on someone else’s wonky graph.
Exposure
Reach the largest buyers and activators of audience data for streaming media, including most major agencies, programmatic platforms, publishers and measurement providers.
Control
Determine segment availability and public vs. private access. Set pricing by device type and medium. Adjust rates for preferred buyers.
Tru Optik’s Data Marketplace allows brands and agencies to define specific streaming media audiences across devices and activate them with unmatched precision and scale across leading publishers and advertising platforms. In so doing, the Data Marketplace delivers the Holy Grail of OTT and streaming media to advertisers: the ability to efficiently execute omni-channel audience-based campaigns that combine accuracy and scale.
Push to almost any OTT/streaming media publisher, platform or ad network for consistent targeting across a deep inventory pool. By delivering high-yield matches at downstream touch points, Tru Optik drives exponentially greater in-target reach for streaming media campaigns, allowing advertisers to maximize ROAS.
Maximum Reach
In addition to yielding audiences that are typically 2X – 3X larger than the same audiences sold elsewhere, the Data Marketplace allows advertisers to push segments to almost any streaming media publisher, platform or ad network for consistent targeting across a deep inventory pool. By delivering high-yield matches at downstream touch points, Tru Optik drives exponentially greater in-target reach for connected-media campaigns, allowing advertisers to maximize effective reach and ROAS.
Effective Frequency Capping
By syncing all connected-device types to the correct home, the Data Marketplace facilitates cross-device frequency capping at the household level and valid campaign measurement.
Data Onboarding
Unlock the full power of your 1st-party data for streaming media targeting by onboarding it to the Data Marketplace. Sync using PII or digital keys.
Targeting Flexibility
Define your target by selecting from over 15,000 pre-defined behavioral, interest-based or demographic segments. Leverage your 1st-party data for targeting on its own or in combination with third-party segments.
Objective Expert Advice
Tru Optik Audience Engineers are available at no charge to help Data Marketplace advertiser clients research, customize and forecast audiences to best achieve campaign goals. Because Tru Optik does not produce or distribute streaming media content, manufacture devices or market its own audience segments or inventory, our only interest is making your campaign successful.
Tru Optik’s Data Marketplace drives revenue for programmatic platforms by dramatically increasing the scale of OTT and streaming audio buys so that platform partners sell more connected impressions.
The Data Marketplace contains over 15,000 privacy-compliant segments from leading behavioral, interest-based and demographic data providers. Programmatic exchanges can bring Tru Optik’s entire taxonomy on platform or choose any combination of segments via the Data Marketplace online interface.
Tru Optik’s patented household graph contains accurate up-to-date OTT device information on 80M+ households, representing over 90% of U.S. homes that watch ad-supported CTV. The HouseholdGraph yields match rates to OTT audience that are traffic two to three times higher than than legacy digital identity graph providers leading to greater in-target reach for connected media campaigns, allowing advertisers to maximize return on ad spend in the most exciting growth area of the television business.
The result is more impressions transacted for connected media campaigns. You’ll also activate more campaigns because the Data Marketplace brings threshold scale to local and hyper-targeted connected campaigns.
Additional Data Marketplace benefits include:
Leverage Negotiated Pricing
If you have discounted pricing arrangements with any Tru Optik data partners, those discounts will be reflected in Data Marketplace segment prices.
World-Class Support
Tru Optik is focused on providing best-in-class connected media solutions that drive profitable growth. We are fully committed to our clients’ success and are eager to provide training, technical support, connected media expertise and more. Let us know how we can help!
Receive Additional Demand
Platforms that buy through the Data Marketplace are already enabled to join Tru Optik’s Destination Partner Network, a no-cost no-obligation way to receive demand for connected media audiences and activation from off-platform media buyers.
The Destination Partner Network allows publishers and programmatic platforms that are not already synced to Tru Optik to match their inventory to I/O’s for defined connected audiences on an ad hoc privacy-compliant basis.
Tru Optik’s Data Marketplace is the most-used “open” platform for data-driven streaming media targeting.
The Data Marketplace is frequented by most major national and local media agencies as well as leading in-house brand buyers.
Becoming a Tru Optik Destination Partner is an easy way to transact more streaming media business – there are no participation fees.
In addition to increased demand, Destination Partner benefits include:
Increased Yield
Publishers can work with buyers directly by adding value to their own inventory, reducing reliance on low-margin bulk sales to resellers.
Scalable Audiences
Tru Optik audiences scale. Our average match rate to publisher and platform traffic is in excess of 90%. That’s 2X – 3X higher than legacy digital targeting platforms, which translates to 2X - 3X more prospective revenue for an I/O coming through Tru Optik’s Data Marketplace than for the same request originating on another platform.
Fast and Flexible
Tru Optik’s Data Marketplace uses a highly interoperable design that streamlines data flow by conforming to each partner’s preferred delivery format and method.
Our team is ready to help you harness the full power of data for audience-based targeting, activation and measurement across streaming media for your brand. Please complete the form and we will contact you.