All Tru Optik solutions are grounded in our near-census level Household Graph, consisting of over 80 million U.S. households, which uses a patented approach to persistently relate connected devices to anonymized residences.
Unlike traditional media, streaming is digital. Unlocking the 1-1 targeting and measurement power of streaming media requires very large near-census data sets.
Streaming is also unlike other digital media:
Signature streaming-media devices including Connected TVs, smart speakers and gaming consoles are not addressable using legacy digital signals like cookies and device IDs.
Further, these devices attach to households – not individuals.
Households use multiple connected devices to access streaming content be it OTT, streaming audio or cloud-based gaming
The result is that legacy digital approaches to targeting, measurement and identity resolution simply DO NOT WORK for OTT and streaming media. No amount of stretching, bending or force fitting changes that.
The panels and surveys that stood behind analog media for decades are similarly unsuitable for streaming. Peak streaming-media performance is achieved only with accurate, complete data; representativeness isn’t enough. Peak streaming-media performance is achieved only with accurate, complete data; representativeness is not enough.
Tru Optik’s technologies and methods are designed to accommodate the unique features and complexities of streaming media.
Our patented Tru Optik Household Graph, consisting of over 80 million U.S. households includes nearly 100% of U.S.households that watch ad-supported Connected TV.
Advertisers can reach at least 2 – 3 times as many target households, realizing the ROAS advantages of OTT across more of their ad investment.
With an average match rate to OTT publisher and platform traffic of 91.3%, publishers maximize inventory yield and platforms sell more OTT impressions.
Measurement providers obtain OTT data at scale for robust cross-platform measurement, incremental reach analyses and closed-loop attribution.
Our patented approach reverses probabilistic “device up” graphs by using devices like Connected TVs that don’t leave the home as anchors.
Using a variety of digital signals, ancillary devices map to the correct household.
Advertisers can confidently target households across devices and over time.
Tru Optik accurately de-dupes reach at the household level across publishers and devices.Others model and estimate using incomplete or inaccurate data. We simply count.
Resolve first-party device information to streaming-media households with industry-leading accuracy and yields.
Tru Optik persistently maps all connected device types to each of the 80 million anonymized homes in our Household Graph, including smart TV’s, streaming media players, gaming consoles, smartphones, tablets, PCs and smart speakers.
Complete, accurate device mapping yields robust identity resolution for household-based OTT and connected media marketing and advertising.
Complete device coverage is a must for accurate household-level targeting and frequency-capping for connected media campaigns.
Advertisers can validate impression delivery by device type – a critical part of OTT campaign tracking considering premium-priced Connected TV impressions are sometimes delivered to smaller screens.
Full device coverage is essential for accurate reach/frequency measurement and is a pre-requisite for valid attribution.
Tru Optik’s targeting, measurement and identity resolution services are future-proofed relative to the pending deprecation of browser cookies and mobile device IDs.
While others scramble to recreate their identity stacks, Tru Optik will offer consistent, durable, best-in-class solutions across connected media.
Tru Optik does not buy or sell media, produce/distribute content or manufacture TV/OTT devices.
Highly interoperable solutions and “open” philosophy.
We believe avoiding conflicts of interest is a pre-condition for providing best-in-class targeting, measurement and identity resolution services for connected media.
Tru Optik is easy to work with because we offer low-intensity integrations with most technology platforms and flexible matches across a wide range of digital identifiers and data formats.