HOW WE ARE DIFFERENT​

All Tru Optik solutions are grounded in our near-census level Household Graph, consisting of over 80 million U.S. households, which uses a patented approach to persistently relate connected devices to anonymized residences.

Connected TV and streaming media are not like other media – they pose unique challenges:

HERE'S HOW WE ARE DIFFERENT AND WHY IT MATTERS.

MASSIVE SCALE
No One Else Comes Close

How Tru Optik Is Different 

  • Our patented Tru Optik Household Graph, consisting of over 80 million U.S. households includes nearly 100% of U.S.households that watch ad-supported Connected TV. No one else comes close.

Why It Matters 

  • Advertisers can reach at least 2 – 3 times as many target households, realizing the ROAS advantages of OTT across more of their ad investment.

  • With an average match rate to OTT publisher and platform traffic of 91.3%, publishers maximize inventory yield and platforms sell more OTT impressions.

  • Measurement providers obtain OTT data at scale for robust cross-platform measurement, incremental reach analyses and closed-loop attribution.

ACCURACY
Patented Deterministic Graph

How Tru Optik Is Different 

  • Our patented approach reverses probabilistic “device up” graphs by using devices like Connected TVs that don’t leave the home as anchors.

  • Using a variety of digital signals, ancillary devices map to the correct household.

Why It Matters 

  • Advertisers can confidently target households across devices and over time. 

  • Tru Optik accurately de-dupes reach at the household level across publishers and devices.Others model and estimate using incomplete or inaccurate data. We simply count.

  • Resolve first-party device information to streaming-media households with industry-leading accuracy and yields.

COMPLETENESS
Full Device Coverage

How Tru Optik Is Different 

  • Tru Optik persistently maps all connected device types to each of the 80 million anonymized homes in our Household Graph, including smart TV’s, streaming media players, gaming consoles, smartphones, tablets, PCs and smart speakers.​

Why It Matters 

  • Complete, accurate device mapping yields robust identity resolution for household-based OTT and connected media marketing and advertising.​ 

  • Complete device coverage is a must for accurate household-level targeting and frequency-capping for connected media campaigns.​

  • Advertisers can validate impression delivery by device type – a critical part of OTT campaign tracking considering premium-priced Connected TV impressions are sometimes delivered to smaller screens.​

  • Full device coverage is essential for accurate reach/frequency measurement and is a pre-requisite for valid attribution.​

COOKIE-FREE
DIGITAL IDENTITY BUILT TO LAST

How Tru Optik Is Different 

  • Tru Optik’s solutions do not rely on cookies or mobile device IDs. Tru Optik targeting, measurement and identity resolution are powered by our patented Household Graph.

Why It Matters 

  • Tru Optik’s targeting, measurement and identity resolution services are future-proofed relative to the pending deprecation of browser cookies and mobile device IDs.

  • While others scramble to recreate their identity stacks, Tru Optik will offer consistent, durable, best-in-class solutions across connected media.

OPEN AND OBJECTIVE
PLATFORM-AGNOSTIC, CONFLICT-FREE

How Tru Optik Is Different 

  • Tru Optik does not buy or sell media, produce/distribute content or manufacture TV/OTT devices.

  • Highly interoperable solutions and “open” philosophy.

Why It Matters 

  • We believe avoiding conflicts of interest is a pre-condition for providing best-in-class targeting, measurement and identity resolution services for connected media.

  • Tru Optik is easy to work with because we offer low-intensity integrations with most technology platforms and flexible matches across a wide range of digital identifiers and data formats.