LEADERSHIP

ANDRE SWANSTON

CEO & Co-Founder

Andre is a proven leader and entrepreneur with a wide range of experience in marketing, finance, and starting and growing companies. As CEO and co-founder of Tru Optik, he has led the company’s business development, product innovation, go to market strategy leading to its October 2020 acquisition by TransUnion. Under Andre's leadership, Tru Optik has become the most relied upon DaaS (data as a service) partner across OTT, streaming audio and gaming. Tru Optik clients and partners include many of the largest publishers, ad tech platforms and advanced media. Andre is a frequent guest on Bloomberg and CNBC and often quoted in AdWeek and AdExchanger asan expert in streaming media and advanced advertising. Before founding Tru Optik, he served as a Vice President of Investments at JP Morgan Chase and also led the Media and Entertainment division at a boutique investment bank in New York City.

FRANS VERMEULEN 

Chief Operating Officer

Frans has over 20 years of experience in TV, digital, mobile, SaaS sales strategy and corporate development. In his role as COO, Frans is responsible for growing Tru Optik’s enterprise partnerships and product suite throughout the TV ecosystem. Additionally, he leads business operations and is implementing the strategy to expand Tru Optik’s teams domestically and abroad. Frans previously served as the Vice President of Advanced Strategy and Operations at Comcast where he focused on global advertising strategy, related technologies, partnerships/corporate development and the acquisitions of ThisTechnology, Adazzle, VisibleWorld and StickyAds.tv. Prior to Comcast, Frans served as Senior Vice President of Global Solutions and Corporate Development at FreeWheel leading to the company’s acquisition by Comcast. ​


MARC S. HOLLANDER ​ 

Chief Technology Officer

Marc has over 30 years of experience in technology leadership and as Tru Optik’s CTO, he manages the day-to-day software development and network operations for the business. Marc began his career leading technology development at MovieFone through its successful IPO and ultimate acquisition by AOL. While at AOL, Marc lead six product development teams spanning the globe and responsible for the company’s Streaming Media, Video Advertising and O&O media properties. He went on to lead the digital technology division at Rodale and later was appointed CTO at KickApps until its acquisition by Piksel where he led development of broadcast grade IPTV software solutions for the Telecom and MVPD industries.


MICHELLE SWANSTON

Chief Client Officer

Michelle is an experienced executive with over 15 years of leadership experience across entertainment, healthcare and advertising technology. In her current role, Michelle is responsible for managing Tru Optik's Client Success and Solutions Engineering teams. Under her leadership, the company has maintained one hundred percent enterprise client retention for four consecutive years. Michelle has also secured and integrated some the largest data partnerships across the history of the OTT space navigating Tru Optik deals with Oracle, ComScore and others. Prior to joining Tru Optik in 2014, Michelle managed the outpatient rehab center at Western Connecticut Health.

DAVID WIESENFELD ​ 

Chief Strategy Officer

David has over 25 years of experience in consulting, strategy development, business analytics and product management. David is responsible for aligning Tru Optik's solution portfolio with marketplace needs by leveraging internal capabilities and identifying external assets that enhance Tru Optik's ability to help companies monetize and measure streaming media. Prior to joining Tru Optik, David led the E-Commerce Practice Area at Nielsen, where his team worked with many of the world’s largest advertisers and retailers to develop winning data-driven e-commerce strategies. David previously headed the Business Insights function at Ocean Spray Cranberries and consulted for emotion-recognition platform Affectiva.

JOEL COLLYMORE

Vice President, Product

DEBBIE ERNST

Vice President, Marketing

CHANELLE FIGUEORA

Chief of Staff

RICKY GORHAM

Vice President, Finance

EMERSON JOHN

Vice President, Software Development

MELODY YAZDANYAR

Vice President, Channel Development