Tru Optik Cross-Screen Audience Validation (CAV) provides census-level measurement and audience validation for OTT and Connected TV marketing campaigns. CAV is the only solution built specifically for OTT and is the only campaign measurement and audience validation system that works across all Connected TV devices.
CAV enables advertisers to know if their direct or programmatic campaigns reach the right audience, on the right device, across the right publisher, in the right location.
CAV can be deployed for any OTT campaign, irrespective of publisher, platform or agency.
As much as 12% of CTV inventory purchased by advertisers is actually delivered to a desktop or mobile device. In an environment where CTV inventory is at a premium, with viewability and ad completion near 100%, having CTV buys inadvertently routed to other devices is a problem that advertisers and publishers alike need to address.
CAV validates both the device to which your OTT advertisement was delivered (CTV, desktop, mobile), and the platform (Roku, Apple TV, Xbox, Nvidia).
CAV leverages Tru Optik’s robust Household Graph TM to de-duplicate campaign impressions across OTT devices and publishers, delivering household-level reach and frequency in real time. Without CAV, agencies and even publishers themselves cannot accurately tell clients how many unique households were reached with their ad dollars. This is ridiculous and we all know it. Thanks to CAV this basic but pressing problem is no longer a roadblock to cross-screen, multi-publisher or platform-level campaign measurement.
Transact against any truth. Validate the percentage of households your campaign reached against demographic data from comScore, branded 3rd-party segments from over 100 leading data partners in the Tru Optik OTT Data Marketplace, or an advertiser’s first party data at Experian, LiveRamp or Neustar.
Tru Optik’s CAV reduces integration queues and costs by utilizing a simple tag implementation system for total campaign measurement and audience validation.
Impressions (In Aggregate and by Publisher)
Unique Households Reached (In Aggregate and by Publisher)
Average Household Exposure Frequency (In Aggregate and by Publisher)
Percentage of In-Target Delivery (by Device and by Household)
Location (U.S. State or DMA)
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How many unique households were reached across all CTV platforms?
What is the optimal frequency for campaigns?
Are the premium CTV impressions purchased actually running on lower cost mobile devices?
Did the campaign actually reach specified targets, e.g., “auto intender” or “frequent traveler”?