OVERVIEW

OTT Marketing Cloud -Device

The OTT Marketing Cloud powered by Tru Optik is an integrated data management, campaign activation, audience measurement, and marketing attribution platform designed to empower media companies, publishers, and advertisers with the ability to better monetize audiences and engage their target consumers across OTT and Connected TV.

The OTT Marketing Cloud is the first post cookie, post SDK programmatic marketing platform. You can keep waiting for your legacy vendors/solutions to catch up to your audience, or you can immediately fill your capability gaps across OTT.

Tru Optik clients can leverage the OTT Marketing Cloud as an integrated, end-to-end platform, or access any combination of capabilities as needed to fill gaps left by their legacy vendors.

6 VERTICALLY

INTEGRATED SOLUTIONS

OTT Data Marketplace

Largest marketplace for 3rd branded party data actionable across all CTV devices

DMP

The first Data Management Platform built for OTT and CTV

Activation

Make data actionable for buying and selling of media across dozens of direct and programmatic OTT activation

CAV

Cross-Screen Audience Validation (CAV) enables census-level measurement and audience validation

Attribution

Match OTT and CTV ad exposure to both online and offline sales conversions

OptOut.TV

The industry standard household privacy and opt out solution for OTT/CTV

OTT Data Marketplace
Largest marketplace for 3rd branded party data actionable across all CTV devices Learn More
ott product dmp logo
DMP
The first Data Management Platform built for OTT and CTV Learn More
ott product activation logo
Activation
Make data acitionable for buying and selling of media across of direct and programmatic OTT activation Learn More
ott product cav logo
CAV
Cross-Screen Audience Validation (CAV) enables census-level measurement and audience validation Learn More
ott product attribution logo
Attribution
Match OTT and CTV ad exposure to both online and offline sales conversions Learn More
ott product optout.tv logo
OPTOUT.TV
The industry standard household provacy and opt out solution for OTT/CTV Learn More

Contact Us to Learn How the OTT MARKETING CLOUD can work for you!