The OTT Marketing Cloud powered by Tru Optik is an integrated data management, campaign activation, audience measurement, and marketing attribution platform designed to empower media companies, publishers, and advertisers with the ability to better monetize audiences and engage their target consumers across OTT and Connected TV.
The OTT Marketing Cloud is the first post cookie, post SDK programmatic marketing platform. You can keep waiting for your legacy vendors/solutions to catch up to your audience, or you can immediately fill your capability gaps across OTT.
Tru Optik clients can leverage the OTT Marketing Cloud as an integrated, end-to-end platform, or access any combination of capabilities as needed to fill gaps left by their legacy vendors.
Largest marketplace for 3rd branded party data actionable across all CTV devices
The first Data Management Platform built for OTT and CTV
Make data actionable for buying and selling of media across dozens of direct and programmatic OTT activation
Cross-Screen Audience Validation (CAV) enables census-level measurement and audience validation
Match OTT and CTV ad exposure to both online and offline sales conversions
The industry standard household privacy and opt out solution for OTT/CTV