The Tru Optik Political Data Cloud enables advanced audience targeting and cross-device measurement for political and issue campaigns for Connected TV and Streaming Audio.
With the Political Data Cloud, advertisers can target specific voter groups on a local, state or national level across such factors as party affiliation, past voting behavior and issue orientation. Political data can be combined with behavioral, demographic and interest-based information to create relevant voter and issue-based segments actionable through leading publishers and ad tech platforms. And, the Political Data Cloud maximizes the reach of audience-based political ad campaigns because it is actionable across 80+ million U.S. homes.
Connected Media is essential for candidates, campaigns and advocacy groups seeking to reach key demographic segments including young voters, upper-income households, and multicultural audiences. These cohorts are over-represented among the growing legion of cord cutters and “cord-nevers,” which means over 40% are effectively unreachable via linear TV.
In addition to being critical from a reach perspective, CTV and other streaming media offer many advantages that are tailor-made for political advertising:
Please complete the form and our team will contact you to provide no-cost targeting recommendations from across our entire Data Marketplace, which includes thousands of voter segments from premium political data providers including: