Privacy Policy

Effective Date: January 1, 2018

At Tru Optik, we value transparency and choice. We want to be as transparent as possible about the situations in which data about you might be collected and shared. We also want you to have the choice about whether and how data about you might be collected and shared.

This privacy policy (this “Privacy Policy”) applies to information received and data collected by Tru Optik Data Corp. and any other subsidiary or affiliate wholly-owned or otherwise controlled by Tru Optik Data Corp. (collectively, “Tru Optik”, “we”, “us” or “our”).

We reserve the right to revise this Privacy Policy at any time. We will notify you of any material changes to this Privacy Policy by posting the new Privacy Policy here and by changing the “Effective Date” at the top. You should periodically read this Privacy Policy to learn of any revisions.

By using the Website, you agree that you have reviewed and understood our Terms of Use and this Privacy Policy to your full satisfaction, that you accept and are subject to our Terms of Use and this Privacy Policy, and that we are permitted to use your identifiable information as set forth below.

What data do we receive and use?

Tru Optik works with third party data partners who provide us with interest-based information in order to deliver market segments to our customers. These market segments are then used by our customers to deliver targeted advertising in connection with longform professional video productions delivered over the internet ("OTT").

We understand that you may prefer not to take advantage of the benefits of receiving tailored, more relevant advertising in connection with OTT services. If that is your preference, we provide you with the ability to opt out of our use of your information by us to deliver interest-based advertising. Please note that if you choose to opt-out of our interest-based advertising services, it does not mean that you will receive less advertising, or no advertising, when accessing OTT services. This just means that the advertising you receive in connection with OTT services will not be as relevant and customized to your interests. It also does not mean that you will not receive any targeted advertising – it only means that you will not receive any targeted advertising that is based on market segments delivered by Tru Optik after the date that you opt out.

We may also collect personal data (“Personal Data”) that you provide to us, or that you may direct a third party to provide to us, such as your name, e-mail address, physical address, company name, title, telephone number, facsimile number, billing address and social media information. One way that you supply us your Personal Data is when you take an action such as register for an account or otherwise voluntarily supply your Personal Data to us. For example, if you send us an e-mail, or fill out an online account registration form, you are transmitting your Personal Data to us. is one way that you can prevent your data from being used by us. Another way to exercise choice over the use of data about you is to opt out of the collection of your data through the NIA or similar self-regulatory organizations. We also have an opt out “cookie” that you can use (below) to prevent any of our market segments from being used to provide you with targeted advertising over the internet (as opposed to OTT).

We may share Personal Data with third parties that assist us in providing our services or products or otherwise responding to your requests or orders. Further, we may share Personal Data with third parties for market and industry research purposes, for advertising and marketing purposes, and potentially other reasons.

We may transfer any information in its databases, including but not limited to Personal Data, to an affiliate or third party as part of a transfer of business assets.

We may also release Personal Data in special cases in order to comply with requests from law enforcement and government agencies, to enforce our Terms of Use and other agreements, and to protect customers and others. We may do so when we believe in good faith that disclosing this information is otherwise necessary or advisable, including, for instance, to identify, contact, or bring legal action against someone who may be causing injury to or interfering with the rights or property of Tru Optik, another user or anyone else that could be harmed by such activities.

Data our clients collect and use through the Tru Optik Data Management Platform (“DMP”)

Our technology platform, the Tru Optik DMP, enables our clients to deliver more relevant advertising and content to consumers across digital channels, including desktop, mobile, and connected TV channels, by gathering data about your visits to, and use of, their digital properties. Tru Optik DMP is licensed to our customers for their own purposes. These customers have their own policies that govern how they collect, use, and share data, which may differ from Tru Optik’s own data collection, usage, and sharing policies. Please consult the privacy policies of the websites you visit and apps you use to become familiar with their privacy practices.

You can opt out of targeted marketing that utilizes Tru Optik market segments.

Tru Optik identifies “households” for purposes of delivering targeted advertising based on behavioral/interest-based categories and other information associated with such households. One of the elements (but not the only) that make up a "household" is the IP address associated with that household. IP addresses are assigned by your Internet service provider to the modem used to access the internet for connected devices in your home and/or business. When you choose to "opt out" through, we will exclude any "households" in our market segmentation data products that are associated with the IP address(s) from which you have chosen to "opt out." (For this reason, you should opt out at each location where you wish to not receive targeted OTT advertising that is based on Tru Optik-delivered market segments.) You will not receive any targeted advertising that is based on a Tru Optik market segment that is delivered from that point forward, because your “household” will not be included in any market segments that we deliver to our customers.

You can click below to opt out of having Tru Optik data used to select ads for your browser and/or non browser-enabled software clients based on your online web browsing behavior. When you opt out, an opt out cookie (from will be stored in your web browser, and your IP address will also be stored by Tru Optik. Tru Optik will know the choice you have made when it sees your opt out cookie, or, with respect to non browser-enabled software clients, your IP address, and will apply your choice to all companies’ use of Tru Optik audience segments. If you block or delete the opt out cookie, Tru Optik will not see your choice.

You can opt out of Tru Optik-powered targeted advertising over the internet, through the use of an opt-out cookie,


The opt out cookie cannot be set if your browser is configured to block third-party cookies. If you delete your cookies, you will need to opt out again. There are browser plugins that may help you preserve your opt out cookies. The opt out only applies to the browser in which you set it. For example, if you set the opt out while using Safari, but then use Chrome, the opt out will not be active in Chrome. To opt out in Chrome, you will need to repeat the opt out process. For IP-based opt out with respect to non browser-enabled software clients, Tru Optik will not recognize your opt out in the event your IP address changes or you utilize that software client from a different location. The opt out does not block or delete cookies, or prevent the use of cookies or other technologies for purposes other than selecting ads based on your interests as inferred by your online behavior. If you opt out, data may still be collected about your web browsing activities and you will still see advertising. Ads may be selected, for example, based on the content of the web page in which they are shown. If you wish to block or delete cookies altogether, you can use web browser settings to do so.

Data Retention

Data is stored and retained in non-aggregated form for up to 18 months from the date of collection. Aggregated data is used for reporting and analysis, and may be stored for up to 2 additional years.

Your Personal Data

While we strive to protect Personal Data and user privacy, we cannot guarantee the security of any information you disclose online and you do so at your own risk. This Privacy Policy does not extend to anything that is inherent in the operation of the Internet, and therefore beyond our control, and is not to be applied in any manner contrary to applicable law or governmental regulation.


Cookies are small files which are stored on a user's computer. They are used to hold data specific to an individual client and website. We may use cookies. We may use them to study visitors’ use of the Website and to improve your navigation of it and for such other purposes as we determine, including sharing information derived from cookies with third parties and business partners. The majority of Web browsers accept cookies, but the “help” menu on your browser should give you options for preventing, accepting, or receiving notice of new cookies. You can configure your web-browser to disable cookies, but doing so may impair your use of the Website.

Tru Optik uses cookie syncing, the process of mapping user IDs from one system to another, to enable advertisers to use data on multiple advertising platforms. It also allows Tru Optik to assist our partners in relating our cookie-less audience segments back to site visitors for use in ad targeting.

Third Party Links

The Website may provide links to third-party web sites. These third-party web sites are not covered by this Privacy Policy. We assume no responsibility for the privacy or security of information you provide to any third party through linked web sites or any other means. We urge you to review the privacy policy of any web site that you visit.


The Website is not intended for children under the age of 13, and we do not intentionally collect Personal Data from children under the age of 13. If you have reason to believe that we have collected Personal Data from someone under 13 years of age, please let us know.

Contact Us

If there are any questions or requests regarding our privacy policy, please contact us at