By David Wiesenfeld, Chief Strategist

Over-the-top TV (OTT) continues to gain momentum with advertisers and publishers because of its ability to target specific audiences on television with digital precision. However, OTT campaign measurement remains a major area of concern. Offerings from legacy measurement companies, OTT publishers, and OTT device makers are inadequate for OTT campaign measurement due to limited scale, incorrect or incomplete device maps, and an inability to validate audiences beyond basic demos [...] Read More