Industry Leaders from TiVo, ESPN, Samsung Ads, Videology,
Experian, Alliant, MediaMath, 605, Dataline, Assembly Media,
Modi Media, NBC Universal, and Tru Optik Discuss Latest Advancements
in Thriving OTT Advertising Ecosystem
INFRONTS 2017 was an invitation only event in NYC where the top
minds in digital media, ad tech, and marketing gatherered together to discuss
advancements in targeting, measurement, and attribution across
Connected TV and OTT. Sponsors included Tru Optik, LiveRamp, Experian Marketing
Services, V12 Data, and BrightLine.
CES is the world’s gathering place for all who thrive on the
business of consumer technologies. Held in Las Vegas every year, it has served as
the proving ground for innovators and breakthrough technologies for more than 40
years—the global stage where next-generation innovations are introduced to the
OTT (over-the-top) and Connected TV have emerged as the fastest
growing advertising medium, combining digital target precision
with the premium high-engagement content of television.