Tru Optik, the audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV (CTV), announced that technology and media/advertising veteran, Frans Vermeulen, has joined the Company as Chief Operating Officer (COO).
Mr. Vermeulen comes to Tru Optik with 20 years of experience in TV, digital, mobile and programmatic ad marketplaces, SaaS sales strategy and corporate development. In his role as COO, Mr. Vermeulen will be responsible for growing Tru Optik's revenue, commercial enterprise and global expansion. Additionally, Mr. Vermeulen will lead Tru Optik's business operations and implement a recruitment strategy to expand Tru Optik's teams domestically and abroad.
"2018 is the tipping point for OTT/CTV as media companies, enterprise vendors and advertisers are all competing for relevance and market share," said Andre Swanston, CEO of Tru Optik. "Frans is an incredibly seasoned executive with a track record of scaling successful technology companies. His wealth of experience across both digital media and linear TV make him uniquely qualified to help navigate Tru Optik's continued ascendance as the de facto standard for OTT audience intelligence and data management."
Most recently, Mr. Vermeulen served as the Vice President of Advanced Strategy and Operations at Comcast where he focused on global advertising strategy, related technologies, partnerships/corporate development and the acquisitions of ThisTechnology, Adazzle, VisibleWorld and StickyAds.tv. He also drove strategy for the Comcast Platform Services group along with its portfolio of companies and technology businesses including FreeWheel, STRATA, and VisibleWorld along with Comcast Wholesale and thePlatform.
"I could not be more excited to re-enter the ranks of innovative and fast-growing companies to help the team at Tru Optik drive forward in the OTT ecosystem," said Vermeulen. "The Company is at a pivotal point in its history, having established the standard for measuring and monetizing OTT across many different constituencies. I look forward to leveraging my expertise and relationships as the organization scales from a product, geographic, operations and revenue perspective."
Prior to Comcast, Mr. Vermeulen served as Senior Vice President of Global Solutions and Corporate Development at FreeWheel before the company's acquisition by Comcast in 2014. He also held key management positions at aCerno (acquired Akamai), Cendant, and DoubleClick (acquired by Google).
Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with the largest census-level measurement of global over-the-top media consumption, Tru Optik's proprietary data, advanced technology, and unmatched focus make us the preferred partner of many of the world's largest media companies, brands, and agencies as they navigate the millennial led shift to OTT.
Kate Tumino for Tru Optik
Azizza Brinson for Tru Optik