Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), today announced the addition of Najoh Tita-Reid and David Hahn to the company’s Board of Advisors to provide strategic guidance and expertise to Tru Optik as the company continues its growth.
Najoh Tita-Reid has a 25-year track record of developing leading marketing strategies to drive sustainable business growth. Currently, she serves as the Marketing Reinvention Executive in Consumer Technology at Logitech where she is responsible for global marketing reinvention. Previously, Tita-Reid was the Chief Marketing Officer and Executive Board Member for the Hero Group, General Manager at Merck and Bayer Healthcare, and led several billion-dollar brands at Procter & Gamble in Global Brand Management and Multicultural Marketing. Her leadership and CPG expertise across industries such as beauty, food & beverage, telecommunications and healthcare has been honored by the American Advertising Federation, The Advertising Women of New York, and received numerous industry marketing awards in the U.S. and Europe for marketing creativity, digital marketing, and performance.
"Tru Optik is one of the revolutionary leaders in identity resolution across streaming media. The deliberate and focused approach the company has taken to ensure media companies and advertisers can reach consumers across all forms of streaming content including OTT, streaming audio and gaming is what drew me to this opportunity. I look forward to helping the company align their offerings and value propositions to the needs of CMOs navigating the transition to streaming media advertising," added Tita-Reid.
Entrepreneur and investor, David Hahn, brings 20 years of experience in product and corporate strategy, raising capital, corporate and business development, and M&A expertise across the digital advertising industry. As a founding team member of Integral Ad Science (IAS), Hahn grew the business from a five-person, pre-product, pre-revenue concept to a global company with an annual revenue stream of nearly $200M, and over 500 employees with offices in 13 countries. He also played an integral role in IAS’ acquisition by Vista Equity in 2018. Hahn currently works with several early and mid-stage technology companies helping them implement strategies to develop innovative products, raise capital and scale operations to drive profitability.
"Tru Optik has been at the forefront of audience intelligence across the streaming media landscape, empowering advertisers to better leverage the targeting and measurement potential of OTT," said Hahn, who joined the Tru Optik advisory in Q4 2019. "I look forward to joining Tru Optik’s Board of Advisors and utilizing the insights I’ve gained throughout my career to help the company scale its unique solutions."
"Tru Optik has benefited from being the first mover across identity resolution and data-driven audience segmentation across OTT and streaming audio," said Andre Swanston, CEO of Tru Optik. "David Hahn and Najoh Tita-Reid are world-class business executives who bring over two decades of media, advertising and strategic expertise to our Advisory Board. Their experience and insights will provide us with valuable perspectives as we continue to rapidly advance our solutions across OTT, streaming audio and gaming."
Tru Optik identity resolution powers the streaming media ecosystem. Tru Optik’s patented Household Graph™ of more than 80 million U.S. homes enables the world’s leading brands, agencies, media companies, and platforms to engage consumers across OTT, streaming audio, and gaming with unmatched scale, accuracy and privacy compliance. To learn more about Tru Optik, visit: www.truoptik.com.
Kate Tumino / Brittany Tibaldi for Tru Optik
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