Tru Optik, the leading audience intelligence and data-management platform across over-the-top (OTT) and connected TV (CTV), and SpotX, the leading global video advertising and monetization platform, today announced the capability for publishers to pre-segment and validate audience-based inventory at scale to create targeted OTT and CTV campaigns.
Powered by Tru Optik’s OTT Data Marketplace, publishers using SpotX’s Audience Management Engine will be able to pre-segment and validate audiences across all OTT wdevices before making them available for advertisers to buy programmatically.
In addition, advertisers and publishers working with SpotX will have access to Tru Optik’s CAV (Cross Screen Audience Validation) allowing for deduped household reach, frequency, in-target percentage rates, device delivery confirmation and reporting. This announcement marks the most comprehensive integration Tru Optik has completed to date.
“SpotX is the largest, global video sell side platform and our partnership is an industry game changer in Connected TV,” said Frans Vermeulen, COO, Tru Optik. “Given the significant scale of our respective offerings and through the integration of our OTT Data Marketplace, household graph and Cross Screen Audience Validation offerings, buyers accessing, and sellers using SpotX will have the confidence that advertisers are connecting with their desired consumers across premium Connected TV publishers. Given SpotX’s marketplace reach, we believe this partnership will cement audience-based selling as the de facto standard for OTT advertising campaigns. ”
SpotX’s Audience Management Engine now covers every major CTV advertising vertical including demographic, automotive, finance, CPG, entertainment, travel and more. Powered by the Tru Optik OTT Data Marketplace which is mapped to over 75MM OTT homes in the U.S., audiences are segmented leveraging third-party data from dozens of leading companies including Experian, comScore, Alliant, Kantar, IHS and V12. Tru Optik’s Cross-Screen Audience Validation (CAV) service is the only campaign measurement solution not limited to a panel or specific device manufacturer, allowing it to be leveraged across all CTV and OTT devices.
“Tru Optik is emerging as one of the defacto standards for audience segmentation and validation across CTV,” said Jeremy Straight, SVP, strategic partnerships at SpotX. “By enhancing our platform with Tru Optik’s audience validation, we are providing publishers with an opportunity to increase the value of their inventory, while providing advertisers with more precise targeting, reach and measurement solutions across OTT.”
“Connected TV is growing exponentially as a result in shifting viewership and continues to be the largest growth opportunity for advertisers and programmers alike,” said Jason DeMarco, VP, Programmatic & Audience Solutions at A+E Networks. “Limited availability to audience targeting and measurement for CTV has been the largest hurdle to overcome, and with the partnership of Tru Optik and SpotX we are able to solve this for advertisers. CTV is a proving to be a powerful platform for advertisers to communicate with consumers; now we can generate scalable ROI reporting to showcase the benefits.”
Tru Optik and SpotX are fully privacy compliant, with all U.S. homes scrubbed against privacy.tv, a privacy register that allows consumers to opt out of audience-targeted OTT ads across all CTV devices and platforms in their home.
Tru Optik powers Connected TV / over-the-top (OTT) advertising, making it measurable and attributable. The Tu Optik OTT Marketing Cloud is the only audience measurement and data-management platform that works across the entire OTT ecosystem, including all Connected TV devices. The company’s advanced technology, proprietary audience intelligence, and comprehensive solution suite, have solidified Tru Optik as the preferred partner for many of the world’s largest media companies, brands, and agencies as they navigate the shift of TV to OTT.
Tru Optik has adopted strong privacy protocols that include clear consumer opt-out mechanisms, masking of all personally identifiable information, and transparency regarding the data it collects and how that data is used by the Company’s clients and partners
SpotX the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetization solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at www.spotx.tv and follow @SpotX on Twitter and LinkedIn .
Kate Tumino for Tru Optik
Tammy Blythe Goodman