Tru Optik, the only audience measurement and data management platform built for OTT, today announced that it has named Marshall Cohen to its Board of Advisors. Cohen, a television, internet and media research industry pioneer with deep experience in broadcast and cable television, interactive media, media research and strategy, leads Marshall Cohen Associates, a consulting and market research firm that advises many traditional and new media companies on consumer strategy and research measurement issues.
Cohen, who was on the original management team that launched the cable channels MTV, VH1, Nick at Nite, TV Land and Comedy Central, built the consumer research departments at MTV Networks and AOL. He has also consulted for many of the nation's top television programming companies, including CBS, ESPN, Discovery, Oxygen, PBS, The Weather Channel and The Food Network.
“Tru Optik is the only company that is measuring the entire connected TV and OTT landscape down to the household level, helping media companies to understand the value of their long-form content via OTT and providing advertisers with a way to bring digital-level reporting to the connected TV universe,” said Cohen. “I look forward to joining this growing Company’s Board of Advisors and leveraging the insights I’ve gained over my career to help Tru Optik bring their unique offering to market.”
Andre Swanston, CEO and co-founder of Tru Optik said, “We are helping many of the largest media companies and advertisers in the world solve the challenges created by the dramatic shift in the way consumers are accessing media and entertainment. Marshall has been through every media measurement challenge over the past 30 years and has extensive experience in how new technologies impact legacy ones. He will be able to provide us with his unique and valuable perspectives as we continue to forge new media partnerships and leverage our competitive advantages in the OTT market.”
Beyond running Marshall Cohen Associates, Cohen is also a member of the Pilot Group, a New York-based private equity firm. He recently served as Executive Vice President, Corporate Research at Univision Communications and previously served on the Board of Directors of the Electronic Media Ratings Council, The Advertising Research Foundation (ARF), the Board of Governors of the National Academy of Cable Programming, the Board of Directors of the Cable Television Administration and Marketing Society (CTAM), where he served for many years as the Chairman of the CTAM Industry Research Committee. In May of 2012, Cohen was inducted into the prestigious Cable Television Pioneers.
Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with the largest census-level measurement of global over-the-top media consumption, Tru Optik’s proprietary data, advanced technology, and unmatched focus make us the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the millennial led shift to OTT.
Kate Tumino for Tru Optik